In general, the designs that seem to sell the best are super clean and crisp and readable and simple and great. They have these characteristics:

  • big, bold, all caps text
  • one color, maybe two
  • one piece of easily recognizable, crisp art
  • maybe an element of humor
  • maybe a rhyme
  • not very many lines of text
  • immediately readable / recognizable

If your text is arched it should be all caps-it just looks way better.

Most of the popular designs on our site do not have a text outline color, but if they do, the outline color contrasts sharply against the text color. Black-White. Brown-Yellow. Avoid outline colors that are roughly the same tone as the text color, like Red-Blue.

Of course these are just suggestions-it's possible for a design to ignore these rules and still find success.

 

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