That depends on design quality and on your own choice.

First: what is the gallery exactly? The gallery is full of public designs that customers can find when they navigate through our category menus or by using the main search box at the top of the page.

You don't have to add your design to the gallery. Maybe you only want it to show up on your store.

When you save your design, you will see a Share option with three choices:

  • Storefront Only
  • Private

If you choose either storefront option, your design will go through an approval process. The top priority of the approval team is looking for copyright issues, print quality issues, and things like that.

But if you choose Storefront & Gallery, we will also look at the quality level of your design. High quality, easy-to-understand designs will be approved for the gallery.

If there is anything that looks accidental -- if there is anything that might confuse a potential customer -- we will approve it as Storefront Only. Here is a list of things we have to consider:

  1. Designs that are not centered correctly. Is it too low on the shirt? Is that art supposed to be on the belly? More info about standard print locations here.
  2. Designs that are placed into the wrong category or subcategory within the gallery.
  3. Designs that have issues with the name or description. Were these fields left blank? Were there capitalization errors?
  4. Designs that feature a piece of public domain clipart without much other context. Especially when this same design is saved dozens of times on different items.
  5. Designs with white rectangular backgrounds (or other issues) on uploaded images.
  6. Designs with your fashion label or brand name or social media handle included as an upload or via the Add Text tab. There might be some exceptions here, but for the most part, these designs make the most sense on your storefront only.
  7. Designs with too many near-identical variants. Sometimes it makes sense to add certain design concepts to a few items. But there is a limit to the number of near-duplicates that should be able to appear on a gallery search results page.
  8. Designs that are blank.
  9. Designs that are a little too inappropriate for the gallery. We try to keep the gallery at a PG-13 rating. If a design is too explicit, we will not be able to approve it at all. But sometimes a design falls into a gray area. If it's borderline, we will approve it, but for your storefront only.
  10. Designs with hard-to-read text. Small text creates website readability issues. We've noticed a particular problem with outline colors on text. The outline color option should be used very rarely. More info here.
  11. Designs featuring rectangular photos from cameras or the internet. There are exceptions to this rule, but mostly, our customers are looking for attractive designs to customize. If it's just a photo of a friend, or a rectangular image you found online, it doesn't always appeal to shoppers as top-notch t-shirt design. This is tricky to describe in plain words, but sometimes it will be up to the approval team's discretion to decide if a design meets a certain quality threshold.

We've built this list from our own experience. When we first launched the storefront platform, we were not as strict. You might find some designs in the gallery that conflict with the list above. We're working on it.

The ultimate goal is to provide our customers with a great experience when browsing our gallery. The better the experience, the higher the conversion rate. Not just for us, but for our store owners too.


Conversion rates drop when a customer gets confused. It's not good if they look at a design (or a group of near-identical designs) and think "Wait, is that a mistake?".

Note: the first time we mark one of your designs as "Storefront Only", we will do our best to communicate this to you. But we're also weary of bombarding our store owners with the same message, so we won't necessarily email you for future designs.


If you are a new store owner and you want your designs to be added to the gallery, we have two more notes:

  1. Add your first five designs and then wait a day or two. Add great design names and descriptions. Create something unique and write something unique. Then search the gallery for your designs. If you see them, you made it. If you don't, please refer to the list above. You can also email us at storefronts@bridalpartytees.com. We'd be happy to advise.

2. We don't recommend relying only on traffic from our gallery to generate sales. You need a strategy to drive traffic to your storefront. That's the beauty of opening a store with us: you're launching a business. You're growing a brand. You need to build your audience and market your ideas. See our Marketing FAQs for more info.

 

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